Who should attend?

This workshop is for you if you are...

Crafting or re-launching your customer strategy | Evaluating, launching, or relaunching a CRM tool | Refocusing your current CRM effort on Relationship Development | Brainstorming ways to increase customer relationship quality, retention, and advocacy.

Session Topics

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    • CONVERSATION # 1: You Must Speak Frankly About the Acronym

    • CONVERSATION # 2: You Must Speak Frankly About Your Customers

    • CONVERSATION # 3: You Must Speak Frankly About Relationship Expectations

    • CONVERSATION # 4: You Have to Speak Frankly About What You Manage

    • CONVERSATION # 5: You Have to Speak Frankly About Working Together

    • CONVERSATION # 6: You Have to Speak Frankly About Perception

    • CONVERSATION # 7: You Have to Speak Frankly About CRM Technology

    • CONVERSATION # 8: You Have to Speak Frankly About Insights

    • CONVERSATION # 9: You Have to Speak Frankly About Personalization

    • CONVERSATION # 10: You Have to Speak Frankly About What Comes Next

Get the Book

Speaking Frankly About Customer Relationship Management

Available on Amazon.com and other major book retailers.