Learn on your own or with your team

July 11 (1-4pm PT) or July 12 (1-4pm PT)

An Incredible Opportunity to Get CRM Strategy and Technology RIGHT

And put RELATIONSHIP back in CRM

Learn the 10 critical conversations your company must have about customer relationship strategy and technology. A workshop that will help you build a success plan for customer relationship management, increase collaboration with stakeholders, and meet their expectations and the expectations of your business. CRM is so much more than tools. It can be a vehicle to customer retention, enrichment, and advocacy. Find out how.

Session Components

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    • 1: You Have to Speak Frankly About the Acronym

    • 2: You Have to Speak Frankly About Your Customers

    • 3: You Have to Speak Frankly About Relationship Development

    • 4: You Have to Speak Frankly About What to Manage

    • 5: You Have to Speak Frankly About Perception

    • 6: You Have to Speak Frankly About Working Together

    • 7: You Have to Speak Frankly About Staying the Course

    • 8: You Have to Speak Frankly About CRM Technology

    • 9: You Have to Speak Frankly About Personalization

    • 10: You Have to Speak Frankly About What Comes Next

Get the Book

Speaking Frankly About Customer Relationship Management

Available on Amazon.com and other major book retailers.