Speaking Frankly About CRM
What is "CRM" at your company? Is it a technology-enabled strategy to win and keep the relationships that match your value proposition? To understand the needs of your customers? Or is it just a tool that gets in the way? This workshop is for people who want to align CRM strategic and technology outcomes. For companies that want to put "relationship" at the heart of customer relationship management strategy and technology by having the right conversations and collaborations between business and IT. *Technology agnostic.