Why take this course?

The success of your business relationships is in the success of your conversations.

  • The Book

    Serious Relationships, the 7 Elements of Successful Business Relationships is a must-read for anyone who wants a solid framework for customer, employee, and stakeholder relationship expectation management.

  • The Course

    Taught by the author, this program outlines the most essential conversation elements that, when unmanaged, lead to business relationship deterioration and ending. Insightful and applicable across industries and business roles.

  • Application

    The seven conversation elements are essential to customer acquisition, retention, and loyalty conversations, and the development of employee and partner engagement. They are foundational to meaningful dialogue and collaboration at the heart of business relationships success.

Learning Videos: Overview

A Complete Learning Program

About the Conversation Elements That Lead to Business Relationship Success

  1. 1
  2. 2

    • Course Note-taker with Visuals

    • Intro Part 1: Relationships Must Make Business Sense

    • Introduction Part 2: Conversations About Relationship Types/Patterns

    • Conversation #1: It is All About Defining Outcomes

    • Conversation #2: Centricity & Culture /Relationship's Core

    • Conversation #3: Engagement is More Than Communication

    • Conversations #4 & 5: Responsibility & Accountability

    • Conversation #6: Transparency and Trust in Relationship Development

    • Conversation #7: Designing Intentional Experiences
  3. 3

    • Book (online-only): Serious Relationships/The Seven Elements of Successful Busines Relationships 3rd Edition
  4. 4
  5. 5

    • Introduction Part 1 (Business Model ROI) Review and Questions Only (course refresher)

    • Introduction Part 2 (Relationship Types) Review and Questions Only (course refresher)

    • Conversation #1: Defining Outcomes/ Review and Questions Only (course refresher)

    • Conversation #2: Centricity & Culture/ Review and Questions Only (course refresher)

    • Conversation #3: Engagement/ Review and Questions Only (course refresher)

    • Conversations #4 & 5: Accountability & Knowledge/ Review and Questions Only (course refresher)

    • Conversation #6:Transparency Before Trust/ Review and Questions Only (course refresher)

    • Conversation #7: Staging Intentional Experiences/ Review and Questions Only (course refresher)
  6. 6

    • Special Guest Interviews: Building Stronger Stakeholder Relationships

Buy the Book

Serious Relationships: The 7 Elements of Successful Business Relationships

Available on Amazon.com and other major book retailers.
Get From Amazon

Did you know?

The Serious Relationships Conversation Framework Is Part of DialoguePrime Conversation Intelligence by congruentX

Learn More